Super Bowl Commercials

       

I chose the Volkswagen "Get Happy" commercial because it was so fun.Please click the following link to view- http://youtu.be/9H0xPWAtaa8

The ad features a very white guy from Minnesota walking into his office and talking to everyone with a Jamaican accent. He was spreading his vibes of love to everyone who would normally seem to have the Monday blues. He was able to get another worker and his boss to come with him for a drive to another meeting, and they too started talking in the accent. I love how Volkswagen came up with this idea, despite the controversy. If it makes you smile, then it leaves a good impression. I think this ad got a lot of people talking and thinking about Volkswagen and their vehicles. This was one of my favorite Super Bowl Sunday ad's for sure!

I did find on Youtube that the video for this commercial was released a week ago. This means it was released before the Super Bowl. This may have helped build up the anticipation of the ad. I personally did not see the video until game day, but who wants to see repeat commercials during the Super Bowl? When I look on twitter I see that they are still talking about this ad. Below is Volkswagen's most recent post:

Volkswagen USA ‏@VW

Did you like our #GetHappy Game Day ad? Tweet with #VoteGetHappy to help us win this year's #AdScrimmage!

Promoted by Volkswagen USA

  Here are some other tweets that were put out during the week:

Febuary 2nd-

 Volkswagen USA ‏@VW

Retweet if you're counting down the hours until Game Day. Watch our #GetHappy commercial a day early: http://vwoa.us/TnzH5H  #Harbowl

Febuary 3rd-

 Volkswagen USA ‏@VW

RT @Boogie2988: For those hoping to catch our @VW commercial tonight, you'll want to be watching the pre-game feed! #GetHappy

  Volkswagen USA ‏@VW 

Our commercial just aired during the Big Game! If you saw it tell us what you think. You can also watch here: http://vwoa.us/vwgethappy  #GetHappy

  Volkswagen USA ‏@VW

Lost power during the Big Game... Don't worry, #GetHappy: http://vwoa.us/VDSvjj

They used the power outage on social media as a way to engage the consumers as well. Watch out Oreo..... 

Volkswagen USA ‏@VW

San Francisco fans - sorry it wasn't your year. We hope you can still #GetHappy! http://vwoa.us/11G8Fpl

I totally love how they still want to make the San Fran fans feel good by reminding them to #gethappy

 Volkswagen USA ‏@VW

If you enjoyed our #GetHappy commercial during Game Day, vote for it in #AdBlitz by clicking the thumbs up! http://vwoa.us/XRqWx8

They are still talking about the Super Bowl commercial today and I think they will continue to talk about it for weeks to come. Many of Volkswagen's tweets encourage their followers to vote for them as their favorite Super Bowl commercial. On Twitter Volkswagen was discussing the commercial before, during, and after the Super Bowl. As we can see Volkswagen has a big presence in social media using Twitter, however there was no mention of this commercial on their Facebook page. That may also be another sign of Twitter taking over Facebook and leaving it to turn into the sad world of MySpace. 

My friend Sam Schatz's blog discussed another fun Super Bowl ad that was for Audi. It can be seen at: http://bigblobbin.blogspot.com/2013/02/super-bowl-commercial.html 
I am thinking that the people marketing cars are getting more bold and clever. We have my blog which has been deemed border line racism and then we have Sam's blog which has brought up sexual harassment. I think the problem is people are just taking things too seriously. This is television and not real life. People are fine with going to the movies to watch massacre movies, but can't handle a forced kiss and Jamaican accent? There is violence everywhere on TV and commercials shouldn't be treated so differently. I understand they are representing a brand and the company, but people should understand it is all in good fun. I did enjoy Sam's detail in his blog of describing the commercial and stating the main purpose, which is bravery. When it all comes down to it, doesn't everyone want to be brave and happy? I think so. #BraveryWins #GetHappy